1.25” Clipped Curling Iron Launch

Design and art direction of photos, video, packaging, and deliverables for a new product launch. Translated the new product packaging to the established tool line look and feel. Responsible for design through production. Aligned photo and video art direction, shot list, and mood board development with the previous model shoot. Created storyboards and video graphics, and designed all go-to-market assets.

Role: Art Director + Designer