Paul Mitchell Pro Rewards Loyalty Program

Tasked with building the overall look and feel of a new rewards program targeting salon professionals. Led art direction for the program, including the logo, website UX/UI design, third-party website visual direction, marketing collateral, photography, and a promotional video. Established a style guide for internal and external use.
After the company-wide rebrand, I led the program and UI reskin to align with the updated company look and feel.
Role: Art Director + Designer