Retail Merchandising
Ulta Planogram Reset - Restage
Tasked with designing and providing art direction for multi-brand wall and gondola fixture retail signage. The ask was to incorporate new branding on a display that featured a mix of old and new branded packaging during the restage rollout. Another challenge was Ulta’s new signage rollout for all wall displays, which added large-format overhead imagery, back-of-shelf art, and acrylic letter die-cuts, in addition to the standard shadowbox, shelf strips, and signage.
Role: Art Direction, Design + Production
Ulta Planogram Reset
Tasked with updating the design and direction for multi-brand wall and gondola fixture retail signage. The ask was to make the overall look more direct and consumer-friendly while unifying the brands under one umbrella. The challenge was the amount of information requested for the signage. The solution was to mix model, product, and goop photography on signage. This provided results-focused, benefits-focused, and product information signage. Produced and art-directed a photo shoot for product and goop signs.
Role: Art Direction, Design + Production
