Mitch + SportClips Collaboration

Photo art director and producer for a collaboration shoot with Mitch and SportClips to promote Mitch styling pucks. Tasked with translating the established Mitch branding to appeal to a younger demographic while still staying in the Mitch universe. Partnered with the JPMS marketing and professionals, Paul Mitchell the School, and SportClips hair teams to capture three trending looks featuring specific products. Managed run of show, pre-production, casting, call sheet, and on-set management of a crew and talent roster of 12. Designed final deliverable using established brand guideline.

Role: Photo Art Director, Photo Producer + Designer